Lorenzo Creazzo is a New York based website designer and online advertising strategist with over 12 years experience.

Getting started in the beginning of the internet days of 1999, working with Prodigy Internet Services, I honed my skills with website copywriting and search engine marketing.

After working successfully at Prodigy for two years, my passion for local business web marketing grew and the entrepreneur inside of me was flowing. I decided to take the plunge, learned website design and started marketing design/hosting in my neighborhood.

In 2005, I knew a new road was ahead because my Google SEO and PPC skills had become pretty good and the service was in high demand. I started marketing PPC management services on Google and this was the only service I was providing.

With Google's algorithm always improving, it became impossible to work with websites that had poor content. When Google introduced Quality Score for Adwords, advertisers saw their campaigns fall apart. Everybody needed a new strategy and it all started with content.

So, the next stop was providing consulting to raise companies Quality Score. The content had to be unique and fresh so Google loved the website's quality.

Nowadays I share my knowledge by providing consulting and service. I continue to research online marketing trends for local businesses with a passion on customer engagement.