Lorenzo Creazzo is a New York based website designer and online advertising
strategist with over 12 years experience.
Getting started in the beginning of
the internet days of 1999, working with Prodigy Internet Services, I honed my
skills with website copywriting and search engine marketing.
After working successfully at Prodigy for two years, my passion for
business web marketing grew and the entrepreneur inside of me was flowing. I
decided to take the plunge, learned website design and started marketing
design/hosting in my neighborhood.
In 2005, I knew a new road was ahead because my Google SEO and
PPC skills had become pretty good and the service
was in high demand. I started marketing PPC management services on Google and
this was the only
service I was providing.
With Google's algorithm always improving, it became impossible to work with
websites that had poor content. When Google introduced Quality
Score for Adwords, advertisers saw their campaigns fall apart.
Everybody needed a new strategy and it all started with content.
So, the next stop was providing consulting to raise companies Quality Score. The
content had to be unique and fresh so Google loved the website's quality.
Nowadays I share my knowledge by providing consulting and
service. I continue to research online marketing trends for local businesses
with a passion on customer engagement.